In 2010, China online shopping to reach $ 49 billion retail market after the United States ranked second in the world. The huge online market, attracting the retail market has tasted the sweetness of the international luxury brand.

international big test the water network in China
2010, China online shopping market reached $ 49 billion retail (including B2C, C2C), ranked second in the world behind the United States, even ahead of $ 45 billion online shopping market in Japan. According to projections, the next five years, China retail online shopping market, at an average annual growth rate of 27% of high-speed development. The huge online market, attracting in the traditional retail market tasted the sweetness of international luxury brands.
“I can tell you that online shopping sales in the brand business accounted for an average of 1% -2%, we believe that the next few years the ratio will be expanded to 3% -5% ratio now still very low due to the official online shopping is still a luxury new, many of the brand online shopping service on the line just a year or two. “luxury brand management for more than one online store YOOX Group founder and global CEO FedericoMarchetti said, “I saw the Chinese government in a report that he hopes the network within five years of consumer sales accounted for the real economy, the proportion increased to 5% this news makes me very happy, and we have exactly the same direction.”
international big names in China to test the water network
According to Bain