Japan nuclear crisis with the reveal further expansion of the industry have speculated that by 2015, McKinsey on China to overtake Japan to become the world largest luxury goods market predictions could be achieved earlier. It like the last lap short track speed skating tips gunshots after the VCs are still waiting to see gradually accelerate gradually.
3 late March, the nation largest fashion shopping site, “serves network” won top international venture capital KPCB $ 20 million investment. The main financing totaling more than the Japanese luxury shopping site “attractive benefits”, and Sequoia Capital will invest in the CD product was flat. China luxury market meal prepared suffered the private equity funds have been eager to sell. Southern correspondents to preliminary statistics from most of the luxury goods shop established since 2009, just two years time, the size of their capital to absorb more than 500 million yuan.
acquisition rate of return as China shop
France richest man Bernard Arnault (BernardArnault) Hennessy Louis Vuitton spend 3.7 billion acquisition of the Italian jeweler Bulgari. Investors to evaluate, then the United States Tiffany, Burberry Britain could become a foregone conclusion, but this stupid behavior is far less than the capital investment over the rest of the world hottest city in China often

because input costs are not high, these are big luxury stores in China, assuming that each store sales of 200 million euros, operating profit margin of 15%, then the marginal return on investment will reach 20% to 25%. In comparison, the acquisition of market capitalization to 50 billion pounds of Burberry, even in the case of non-premium, the first year after the acquisition of pre-tax investment rate of return of only 4.5%.
now trends do correspond to this view. It is reported that almost all of last year, landing in China luxury brands have achieved double-digit growth. McKinsey predicts that by 2015, sales of luxury goods in China will reach $ 27 billion, which surpassed Japan to become the world largest luxury goods market often will, up to 20% of global luxury goods sales will come from China.
big luxury China to test the water shop
Following the construction of the traditional channels of stores, end of November, GiorgioArmani announced in China Regional launch of e-commerce channels emporioarmani.cn, this is the first online store launched in China high-end fashion brands. China also announced its landing there Yoox Group, this luxury brand global sales network of retailers, operates 23 single-brand the official flagship store and two multi-brand online stores, emporioarmani.cn is one of them. According to the company executives said, in 2011, including Valentino (Valentino), Pu Qi (EmilioPucci), Dolce